For immediate release – Monday 7 February 2011
Children’s Heart Federation (CHF) is launching its 2011 partnership with Build-A-Bear Workshop to help raise funds and awareness for children with heart problems at the Bournemouth branch of Build-a-Bear Workshop on 9th February 2011, when Coronation Street and Impressions Show star Debra Stephenson and a class of six year olds from Kinson Primary School will be building bears to give to children born with a serious heart condition.
Throughout Heart Month (February) and March 2011, customers visiting any of the 50 UK Build-A-Bear Workshops can add their support by buying a special purple heart for £1.00 to go inside their bear. Build-A-Bear Workshop will give a percentage of the purchase price of each purple heart to CHF to provide vital services for heart children and their families.
Net-surfing bear fans are also able to help, with any online purchase of a Bearville Outfitter gift card, which provides credit for items on buildabearville.com and offers the option of donating five per cent of the sale price of the card to CHF.
CHF’s bear-related-fun will continue throughout the spring and summer months, as the charity urges supporters to hold ‘Teddy Bears Picnics’ to raise funds for heart children, with a peak of activity during Children’s Heart Week, 7-15 May 2011.
Top impressionist, Debra Stephenson declares:
“This is a marvellous opportunity to bring smiles to the faces of children right across the country. Build-A-Bear teddies come in even more guises than I do; there’s a look and a style for everyone! And by giving your bear a heart, you can make life better for children who are really poorly.”
CHF Chief Executive Anne Keatley-Clarke affirms
“CHF’s partnership with Build-A-Bear last year was really successful. Everybody who took part had a brilliant time, and the money raised paid for vital equipment and support for heart children. I’m hoping the partnership bears even more fruit this year and that everyone’s Build-a-Bear teddy comes to a picnic!”
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Notes for Editors